Campaign Title: Reducing Gun Violence
Advertisement Title: Baby
Web Address: http://www.adcouncil.org/files/reduce_gun_baby_nswp.jpg
What was the target audience of the PSA? The target audience is people in gangs.
What social benefit was promoted by the PSA? The social benefit is for teens and man that are in gangs.
What was the “tag line” of the PSA? Go to jail and your whole family serves with you.
What organization sponsors this PSA? The organization sponsors are Project Safe
Describe what is shown/happens in the PSA? It showns a baby behide bars as if the baby was in jail.
Describe what makes this PSA memorable. What makes this memorable is because I have friends in gangs and they have been incarcerated more than once and have records.
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